As the oldest town in Wales, Carmarthen offers the perfect mix of traditional and new. Independent traders sit comfortably alongside major High Street names, and modern shopping centres nestle amongst narrow cobbled streets.
Carmarthen is not a place to rush about, take your time, enjoy the sights and sounds, savour the traditions, talk to the locals and soak up the magic.
Wandering around the narrow streets is highly recommended, you never know what delights you will find around the next corner. Handmade arts and crafts, home produced food, independent clothing stores and a range of small shops provide many hours of happy browsing and offer a unique range of goods.
Stop for lunch at one of the many restaurants or traditional pubs, serving local dishes or food from afar - any number of choices to suit every palate.
It is this magical mix of old and new which gives Carmarthen its unique and distinctive character, and cements the town’s position as a premier shopping and visitor destination in Wales.